WHAT WILL THEY SAY?

:90 rebranding campaign film.  The FFA discovered that members felt embarrassment for how their beloved organization was seen by outsiders.  This film was designed change negative perceptions by revealing how the FFA truly develops future leaders. Plus inspire pride among the fanbase.

I wrote this script by imagining an older brother writing a challenge for his younger sibling.  Lovingly provoking him to rise up and not be hopeful.  But great.

This campaign was wildly successful at inspiring students within and outside the organization.

Client: Texas FFA Foundation

Marketing Agency: Limetree

Writer + Director: Jonah Ingram

Creative Director: Kevin Shivers

Produced by: Brittany Brown & Ken Robinson

Executive Producers: Scott Mayo & Sam Ditore

Partner Producers: Tom Rouse & Steve Durman

Cinematography: Steve Rokks, Joseph Capps, Jonah Ingram

Production Company: Ditore Mayo Entertainment

Original Score: Hanan Townshend

Editor: Jonah Ingram

STILLS