LEAD THE CHARGE

With the need for ethical leadership at an all-time high, TCU and Milwaukee’s brightest, BVK, created this timely value-based university mantra.  This :60 spot is just one part of a multi-faceted campaign, which received the highest recognition in Higher Education Marketing.

Client: TCU

Director: Jonah Ingram

Vice Chancellor, Marketing & Communication: Tracy Syler-Jones

Assistant Director, Marketing: Katherine Polenz

Creative Concepts Manager, Art Director: Tracy Sterling Bristol

Associate Vice Chancellor: Michelle Clark

Senior Director of Advancement Communications: Rachel Harris

Creative Director Marketing & Communication: Kris Copeland

Agency: BVK

Executive Creative Director: Gary Mueller

Executive Producer: Terri Burmester

Managing Partner: Peter Capper

BVK Art Director: Mitch Markussen

BVK Art Director: Alison Galarza

DP: Jake Wilganowski

1st AC: Dan Jackson | Gaffer: Scott Payne | Key Grip: Brian Stitt

1st AC: Kyle Novak | Swing: Brian Cwiakala

Producer: Jay Breaux, Melissa Herndon

Art Director: Michelle Bond

Art Assist: Leader Gennis

1st AD: Jeff Walker

Production Company: Nametag

Editor: Chris Salters + Jonah Ingram

A single clip outtake from the shoot featuring beautiful choreography from the TCU School for Dance - and nimble cinematographer Jake Wilganowski - plus precision focus from Dan Jackson.

STILLS